CORPORATE SOCIAL RESPONSABILITY IN BANKING INSTITUTIONS OF IBAGUÉ: A MULTIVARIATE ANALYSIS

Germán Rubio Guerrero

Abstract


This article is the product of the research project “Corporate Social Responsibility (CSR) in the Financial Sector Institutions of Ibague,” and aims to analyze the city’s banking behavior with respect to CSR. It was a mixed research study that included quantitative and qualitative aspects, in particular, descriptive and multivariate analysis, following the methodological guide for the study of Spanish SMEs. The variables analyzed were related to the following: strategy and structure; stakeholders (customers and workers); community; and the environment. The results of the study showed that CSR principles have not exceeded the threshold of mere compliance with legal provisions. In this sense the items relating to CSR promotional events, funds for social and environmental causes, and the report about CSR were also rated as moderate assessments.


Keywords


Social responsibility; Stakeholders; Corporate culture; Ethics; Multivariate analysis

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